Silver Demand in India

Indian silver demand, like gold, is largely fuelled by rural investors, mainly farmers who seek to convert some of their income into savings in the form of bangles, other jewellery and decorative ornaments. Shifts in demographics are slowly changing investment patterns in India, as increasing numbers move to urban areas. The June-to-September monsoon season remains an important factor in silver demand and bountiful rains are often the harbinger of upticks in investment.